You're not BAD at selling. You're talking to the wrong people.

Most people aren’t bad at selling.
They’re just talking to the wrong people.

The internet makes this worse.

It rewards noise, volume, and consistency — not intent.

So people end up doing what looks productive:
Posting more
Learning persuasion
Tweaking hooks
Testing offers

And still feeling like sales are random.

Here’s the part that rarely gets said:

Selling feels hard when you’re talking to people who were never going to buy in the first place.

There is a much smaller group of people online who:

This group doesn’t need convincing.
They need clarity.

Most content completely ignores them because:

But they convert.

The shift that changes everything is this:

Stop trying to activate the 97%.
Start learning how to identify and speak to the 3%.

When your content is built for buyers:

Sales start to feel calmer.
More predictable.
Less exhausting.

That’s the difference between attention and intent.

If you’re early, this mindset saves you years.
If you’re experienced, it removes friction you’ve probably accepted as “normal.”

I’ve been rebuilding everything I do around this idea.
Cleaner content.
Clearer offers.
Fewer moving parts.

And it’s why I’m focusing on systems instead of tactics.

More value to come.

(👉)The 3% Buyer System

That’s 3 sales this quarter. 26 sales total. 

And the performance?

14.6%, 17.6%, and 17.8% → The three most representative annualized net returns.
(See all 26 at Masterworks.com)

Masterworks is the biggest platform for investing in an asset class that hasn’t moved in lockstep with the S&P 500 since ‘95.

In fact, the market segment they target outpaced the S&P overall in that time frame.*

Not private equity or real estate… It’s contemporary and post war art. Crazy, right? 

Masterworks investors are typically high net worth, but the point is that you don’t need to be a capital-B BILLIONAIRE to invest in high-caliber art anymore.

Banksy. Basquiat. Picasso and more. 

80+ of the world’s most attractive artists have been featured.

Looking to update your investment portfolio before 2026?

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_{*Masterworks data. Investing involves risk. Past performance not indicative of future returns. Reg A disclosures at masterworks.com/cd}