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Most people are chasing customers who can barely afford them.

That is why they are stuck grinding for small wins.

High value customers are not found by volume
They are filtered by positioning

Here is the core principle both teach in different words

👉 You do not convince buyers. You design a system that disqualifies the wrong ones.

From No B.S. Direct Marketing (I bought this book and giving you gems from it)

Dan Kennedy shows that buyers self select when your message speaks directly to pain, urgency, and consequence.
Not features. Not vibes. Not branding.

From $100M Offers
Alex Hormozi shows that when the offer is so specific and outcome driven, price becomes secondary.

Here is how this works in any industry

  1. You target problems that cost money every day
    Lost leads
    Wasted ad spend
    Unfilled calendars
    Operational inefficiency

  2. You attach your offer to speed, certainty, and reduced risk
    Not effort
    Not time
    Not hope

  3. You make inaction more expensive than action
    This is where most people fail

High value customers buy because waiting costs them more than paying you

Income Club breaks this down step by step
How to engineer demand
How to position for buyers with money
How to close without pressure

If you want customers who decide faster, pay more, and respect your time

Create an autopilot system to generate sales, handle objections automatically, and monetize social media with higher conversion rates here.

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